Research Article
Multimodal Communication Components in The Travel Agency Website
@INPROCEEDINGS{10.4108/eai.7-9-2021.2317738, author={I Gusti Ngurah Adi Rajistha and Dewa Ayu Kadek Claria}, title={Multimodal Communication Components in The Travel Agency Website}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={multimodal communication; travel agency website; verbal mode; visual mode}, doi={10.4108/eai.7-9-2021.2317738} }- I Gusti Ngurah Adi Rajistha
Dewa Ayu Kadek Claria
Year: 2022
Multimodal Communication Components in The Travel Agency Website
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2317738
Abstract
A tour website is a way used by the owner to communicate to the website users. This article examines the model of multimodal communication in the travel agency website. The purpose of this study is to describe the components of multimodal communication of the website. The data source was the Gangga Bali website. The data were collected by observing the verbal and visual modes. The analysis proceeded with the model of multimodal communication through Kress’ multimodal social semiotic model. The study shows the website owner that built information, message, and interaction with the website users through the design. The design involves verbal and visual modes. The visual modes used are images and website layout, and they are supported by verbal modes. Four major components of the multimodal communication model illustrate the process of transferring information by the rhetor to the interpreter through the website.