Research Article
Strategic Management in Community-Based Ecotourism Development at Taman Beji Griya Punggul
@INPROCEEDINGS{10.4108/eai.7-9-2021.2317730, author={Anak Agung Inten Mayuni}, title={Strategic Management in Community-Based Ecotourism Development at Taman Beji Griya Punggul}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={development; ecotourism; strategic management}, doi={10.4108/eai.7-9-2021.2317730} }- Anak Agung Inten Mayuni
Year: 2022
Strategic Management in Community-Based Ecotourism Development at Taman Beji Griya Punggul
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2317730
Abstract
The community-based ecotourism of “Taman Beji Griya” was opened for the first time in 2017. The attractions that are presented include waterfalls and cave combined with malukat and tirthayatra rituals. The success of the manager in developing ecotourism cannot be separated from the strategic management carried out. This study was conducted using qualitative methods through observation, interviews, and document studies. Data analysis uses interpretive descriptive techniques through the stages of data reduction, data presentation and verification. Based on this method, this study found four strategic managements that has been carried out by the manager. Environmental scanning is done by exploring the advantages and disadvantages of ecotourism objects to be developed. The strategy formulation was carried out collectively by involving all members of the Griya Gede Manuaba Punggul family. The strategy implementation is carried out in stages based on the consideration of the resources owned by the manager. Evaluation and control are carried out regularly every month, both in terms of object quality, service quality and finance. This management is carried out continuously so that the quality of tourism objects can be improved gradually.