Research Article
Farmer Motivation in The Maintenance and Marketing Of Bali Cows In Kecamatan Abian Semal Badung, Indonesia
@INPROCEEDINGS{10.4108/eai.7-9-2021.2317728, author={Ni Made Ayu Gemuh Rasa Astiti and Ni Ketut Sri Rukmini and Ni Ketut Mardewi and Ni Luh Adelia Darma Prakerti and Ida Bagus Radiantara}, title={Farmer Motivation in The Maintenance and Marketing Of Bali Cows In Kecamatan Abian Semal Badung, Indonesia}, proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2022}, month={6}, keywords={bali cows; marketing; motivation}, doi={10.4108/eai.7-9-2021.2317728} }- Ni Made Ayu Gemuh Rasa Astiti
Ni Ketut Sri Rukmini
Ni Ketut Mardewi
Ni Luh Adelia Darma Prakerti
Ida Bagus Radiantara
Year: 2022
Farmer Motivation in The Maintenance and Marketing Of Bali Cows In Kecamatan Abian Semal Badung, Indonesia
WICSTH
EAI
DOI: 10.4108/eai.7-9-2021.2317728
Abstract
This study was conducted to determine the motivation of breeders in maintaining and marketing Bali cattle in Abiansemal District, Badung. Explorative research was performed through a survey with a combination of qualitative and quantitative methods. Balinese cattle breeders who sold cows in Selat and Ayunan villages in Abiansemal Subdistrict in Badung Regency were included as respondents. The research location was chosen deliberately (purposive sampling). Fifty respondents were selected on the basis of breeders who raised and marketed Bali cows. Results revealed that farmers mainly raised cattle because livestock could be sold in times of financial needs and allocated as savings (as much as 48%), utilizing existing agricultural waste as much as 25% to fill spare time as much as 17% and increasing farmer income by only 7%. This is because cattle farming in Bali is generally carried out as a side business, and livestock is used as savings once it is sold when farmers need large amounts of funds. The respondents were also motivated to sell calves because of the need for school fees for children (54%), traditional ceremonies (18%), and house repair costs (14%). Although the 9-year compulsory school fee has been freed by the government, school fees remain the main reason for selling calves because the awareness of the respondents to send their children to a higher education level is very high.
