Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia

Research Article

The Legality of The Use of The Pertamini Logo in Denpasar in The Perspective of Law Number 20 of 2016 About the Brand and Geographic Indications

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  • @INPROCEEDINGS{10.4108/eai.7-9-2021.2317690,
        author={Ni Made Puspasutari Ujianti and A A Sagung Laksmi Dewi and Luh Putu Suryani},
        title={The Legality of The Use of The Pertamini Logo in Denpasar in The Perspective of Law Number 20 of 2016 About the Brand and Geographic Indications},
        proceedings={Proceedings of the 1st Warmadewa International Conference on Science, Technology and Humanity, WICSTH 2021, 7-8 September 2021, Denpasar, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={WICSTH},
        year={2022},
        month={6},
        keywords={legitimacy;  logo;  pertamini},
        doi={10.4108/eai.7-9-2021.2317690}
    }
    
  • Ni Made Puspasutari Ujianti
    A A Sagung Laksmi Dewi
    Luh Putu Suryani
    Year: 2022
    The Legality of The Use of The Pertamini Logo in Denpasar in The Perspective of Law Number 20 of 2016 About the Brand and Geographic Indications
    WICSTH
    EAI
    DOI: 10.4108/eai.7-9-2021.2317690
Ni Made Puspasutari Ujianti1,*, A A Sagung Laksmi Dewi1, Luh Putu Suryani1
  • 1: Universitas Warmadewa, Denpasar-Bali, Indonesia
*Contact email: puspa.niwapong@gmail.com

Abstract

The increasing number of motorcycle users in Indonesia, especially in the city of Denpasar, has also resulted in the use of fuel oil which is better known as "BBM" also continues to increase. The very high demand for fuel is considered a promising business opportunity and can provide huge profits. The desire of business actors to gain greater profits has resulted in business actors doing many things, including supporting the big name of PT. Pertamina in its business activities. Pertamina's logo and colors are patents owned by PT. Pertamina, the Pertamina logo has been registered with the Directorate General of Intellectual Property (Ditjen KI) of the Ministry of Law and Human Rights (Kemenkumham) and has been officially registered on December 10, 2005. The cause of the use of the PT logo. Pertamina by retail fuel business actors Pertamini is for profit due to the lack of understanding of the people who think that Pertamini is a subsidiary of PT. Pertamina, not strictly speaking PT. Pertamina in taking action against business actors who use the PT. Pertamina without any cooperation in distributing fuel oil.