Proceedings of the 2nd International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2023, July 7–9, 2023, Chongqing, China

Research Article

Risk Analysis of AIGC in Market Regulation

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  • @INPROCEEDINGS{10.4108/eai.7-7-2023.2338069,
        author={Chenyu  Liu and Xiaoye  Ouyang and Ran  Bai and Liu  Yuan},
        title={Risk Analysis of AIGC in Market Regulation},
        proceedings={Proceedings of the 2nd International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2023, July 7--9, 2023, Chongqing, China},
        publisher={EAI},
        proceedings_a={FFIT},
        year={2023},
        month={10},
        keywords={aigc market regulation unfair competition monopoly risk analysis},
        doi={10.4108/eai.7-7-2023.2338069}
    }
    
  • Chenyu Liu
    Xiaoye Ouyang
    Ran Bai
    Liu Yuan
    Year: 2023
    Risk Analysis of AIGC in Market Regulation
    FFIT
    EAI
    DOI: 10.4108/eai.7-7-2023.2338069
Chenyu Liu1,*, Xiaoye Ouyang1, Ran Bai1, Liu Yuan1
  • 1: China Academy of Electronics and Information Technology
*Contact email: liuchenyu@cetc.com.cn

Abstract

The rapid rise of AIGC technology has greatly promoted the development of the digital economy, but also brought a series of potential risks. AIGC technology has made great progress in the generation of text, pictures, audio, and video. And its products have been applied in various scenarios in the consumer market, demonstrating its ability to significantly improve production efficiency and reduce service costs. In the meantime, the potential risks and violation it brings should alert regulatory authorities. The data, resources and capital monopoly of the big tech companies may affect the innovation of AIGC technology and market. The AIGC technology has improve the efficiency and quality of generative content and data analysis, which provides convenience for merchants to implement anti-competitive behaviors such as false advertisements and price discrimination. It may also interfere with the regulatory authorities by generating false leads or producing content to affect public opinion. This article is intended to provide policymakers, antitrust enforcers, market participants, and the public with a comprehensive understanding of the risks regarding market regulation relevant to AIGC.