Research Article
Analysis of the Influencing Factors of Online Shopping Users' Purchasing Behavior
@INPROCEEDINGS{10.4108/eai.7-7-2023.2338053, author={Shaogang Cheng and Jun Yin}, title={Analysis of the Influencing Factors of Online Shopping Users' Purchasing Behavior}, proceedings={Proceedings of the 2nd International Conference on Financial Innovation, FinTech and Information Technology, FFIT 2023, July 7--9, 2023, Chongqing, China}, publisher={EAI}, proceedings_a={FFIT}, year={2023}, month={10}, keywords={online shopping behavior analysis structure equation model data analysis}, doi={10.4108/eai.7-7-2023.2338053} }- Shaogang Cheng
Jun Yin
Year: 2023
Analysis of the Influencing Factors of Online Shopping Users' Purchasing Behavior
FFIT
EAI
DOI: 10.4108/eai.7-7-2023.2338053
Abstract
Online shopping websites collect and analyze product data that users browse every day, and then predict their possible purchasing behavior. This prediction method has ran-domness in increasing user purchasing behavior. This article adds a psychological prediction method that can more accurately distinguish user groups, predict their po-tential purchasing behavior, and combine Structural Equation Models to explore the relationship between user personal characteristics and their impact on purchasing.
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