Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India

Research Article

Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods

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  • @INPROCEEDINGS{10.4108/eai.7-6-2021.2308794,
        author={A. Mohamed Abbas and S.  Vimal and U.  Maheswaran and T.  Porselvi and B.  Meenakshi},
        title={Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods},
        proceedings={Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India},
        publisher={EAI},
        proceedings_a={I3CAC},
        year={2021},
        month={6},
        keywords={fmcg top companies counterfeit prevention brand protection smart labels},
        doi={10.4108/eai.7-6-2021.2308794}
    }
    
  • A. Mohamed Abbas
    S. Vimal
    U. Maheswaran
    T. Porselvi
    B. Meenakshi
    Year: 2021
    Application of IoT for Counterfeit Prevention in Fast Moving Consumer Goods
    I3CAC
    EAI
    DOI: 10.4108/eai.7-6-2021.2308794
A. Mohamed Abbas1,*, S. Vimal2, U. Maheswaran3, T. Porselvi4, B. Meenakshi5
  • 1: Senior Faculty, Computing and Informatics Department, Mazoon College, Muscat, Sultanate of Oman
  • 2: Assistant Professor, Department of Information Technology, Jeppiaar Engineering College, Chennai, India
  • 3: Assistant Professor, Department of Electronics and Communication Engineering, Rajalakshmi Institute of Technology, Chennai, India
  • 4: Professor and Head, Department of Electrical and Electronics Engineering, Sri Sairam Engineering College, Chennai, India
  • 5: Professor, Department of Electrical and Electronics Engineering, Sri Sairam Engineering College, Chennai, India
*Contact email: abbasasfaq@gmail.com

Abstract

The current research provides research into the techniques used and in making fraudulent identification of fast-moving consumer goods, which can be used to combat the distribution of counterfeit goods in various domains. Different strategies can be used to identify and control the distribution of counterfeit goods at different levels. The list of strategies and methods explored in this report include: asset verification technology, which can be used to distinguish between real and counterfeit goods, tracking and tracking technology, which can be used to control the purchase and distribution of chains to make it easier to find counterfeit goods in the supply chain. and marking ecommerce web analytics technology, which can be used to identify fraudulent product vendors and set up organizations and processes. Each method may not be a valid solution to the problem of production and distribution of counterfeit products. The fraud problem is related to many different domains and assets..