Online Buying Behaviour A Study With Reference To Nagercoil Town

The Trading in the contemporary world involves the use of the internet to provide a virtual sphere where merchants and buyers can engage in selling and purchases of goods, without even leaving their comfort zones. The buyers and sellers can engage in trade from different parts of the world, from different time zones and they need not even speak the same languages. Online trading has evolved limitlessly during this era of globalization. The customers and vendors of this era are highly influenced by modern technology and at the same time, they are highly creative as well. Eventually, the internet has provided a platform to showcase their commercial creativity and showcase e-commerce as one of its primary offering. E-commerce or online business offers services like -Bussiness, e-CRM, e-Supply chain, e-Marketplace, e-Payment, e-Entertainment, e-Ticketing, e-learning, to e-Citizen and e-governance which were only available in the physical world in the past. Online shopping is eventually gaining shape as a well-acknowledged approach to buy and sell different products and services such as PC accessory items, automobiles, automobile spare parts, travel items, venture items, garments, blossoms, books, music, homes, and even real estates. Information for this study is gathered by distributing an organized questionnaire. This study intends to uncover the customer's conduct in purchasing, factors influencing purchasing, issues concerning the purchasing, relevant di