Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India

Research Article

Online Buying Behaviour A Study With Reference To Nagercoil Town

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  • @INPROCEEDINGS{10.4108/eai.7-6-2021.2308649,
        author={D.  Deekshith and Dr. M.J Deepa and Dr.  Shibin Tad},
        title={Online Buying Behaviour A Study With Reference To Nagercoil Town},
        proceedings={Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India},
        publisher={EAI},
        proceedings_a={I3CAC},
        year={2021},
        month={6},
        keywords={consumer buying behavior online shopping online customers},
        doi={10.4108/eai.7-6-2021.2308649}
    }
    
  • D. Deekshith
    Dr. M.J Deepa
    Dr. Shibin Tad
    Year: 2021
    Online Buying Behaviour A Study With Reference To Nagercoil Town
    I3CAC
    EAI
    DOI: 10.4108/eai.7-6-2021.2308649
D. Deekshith1,*, Dr. M.J Deepa2, Dr. Shibin Tad3
  • 1: Research Scholar, Faculty of Management Studies, Noorul Islam Centre for Higher Education, Kumaracoil
  • 2: Assistant professor, Department of Business Administration, S.T.Hindu College, Nagercoil
  • 3: Assistant professor, Faculty of Management Studies, Noorul Islam Centre for Higher Education, Kumaracoil
*Contact email: dichi28@gmail.com

Abstract

The Trading in the contemporary world involves the use of the internet to provide a virtual sphere where merchants and buyers can engage in selling and purchases of goods, without even leaving their comfort zones. The buyers and sellers can engage in trade from different parts of the world, from different time zones and they need not even speak the same languages. Online trading has evolved limitlessly during this era of globalization. The customers and vendors of this era are highly influenced by modern technology and at the same time, they are highly creative as well. Eventually, the internet has provided a platform to showcase their commercial creativity and showcase e-commerce as one of its primary offering. E-commerce or online business offers services like -Bussiness, e-CRM, e-Supply chain, e-Marketplace, e-Payment, e-Entertainment, e-Ticketing, e-learning, to e-Citizen and e-governance which were only available in the physical world in the past. Online shopping is eventually gaining shape as a well-acknowledged approach to buy and sell different products and services such as PC accessory items, automobiles, automobile spare parts, travel items, venture items, garments, blossoms, books, music, homes, and even real estates. Information for this study is gathered by distributing an organized questionnaire. This study intends to uncover the customer's conduct in purchasing, factors influencing purchasing, issues concerning the purchasing, relevant di