Research Article
Autumn Winter 2020 Design Development For Kids Girls (2-8 YRS)
@INPROCEEDINGS{10.4108/eai.7-12-2021.2314683, author={Angel M and Nirmala Varghese}, title={Autumn Winter 2020 Design Development For Kids Girls (2-8 YRS)}, proceedings={Proceedings of the First International Conference on Combinatorial and Optimization, ICCAP 2021, December 7-8 2021, Chennai, India}, publisher={EAI}, proceedings_a={ICCAP}, year={2021}, month={12}, keywords={kids wear fashion trend design collection inter 2020 retail}, doi={10.4108/eai.7-12-2021.2314683} }- Angel M
Nirmala Varghese
Year: 2021
Autumn Winter 2020 Design Development For Kids Girls (2-8 YRS)
ICCAP
EAI
DOI: 10.4108/eai.7-12-2021.2314683
Abstract
Owing to the opening of several new businesses, the Indian retail industry has emerged as one of the strongest and fastest-growing industries. India is the world's fifth-biggest retail destination, based on research. Manufacturers are aiming their products at children who are more interested in the latest and upcoming fashion trends with decorated materials. Marketers have recently focused their attention on Indian children because the market for children's items has huge potential and is thriving. Exposure to global fashion trends, increased disposable income among India's working class, and the presence of foreign brands all contribute to the expansion of the kids clothing market. The expansion of the children's clothing sector has resulted in a huge increase in brand awareness among children. This provides a perfect opportunity for the organized players to lay a strong foundation in this segment. The project aims to develop a winter collection for 2-8YRS girls. The study provides a keen understanding on fashion trend analysis, developing of fashion boards and collection for kids wear market.