Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia

Research Article

Tax Socialization through Television Media: Implementation and Obstacles

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  • @INPROCEEDINGS{10.4108/eai.7-12-2018.2281793,
        author={Neni Susilawati and Firda Nugraha},
        title={Tax Socialization through Television Media: Implementation and Obstacles},
        proceedings={Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMSS},
        year={2019},
        month={3},
        keywords={television media tax socialization tax people tax consciousness voluntary tax compliance},
        doi={10.4108/eai.7-12-2018.2281793}
    }
    
  • Neni Susilawati
    Firda Nugraha
    Year: 2019
    Tax Socialization through Television Media: Implementation and Obstacles
    ICEMSS
    EAI
    DOI: 10.4108/eai.7-12-2018.2281793
Neni Susilawati1,*, Firda Nugraha1
  • 1: Universitas Indonesia
*Contact email: neni.susilawati31@ui.ac.id

Abstract

Television is one of the favourite sources of entertainment and information for the people in Indonesia, in addition to the internet. Hence, television can be used as an effective instrument for the government to carry out extensive socialization program. The purpose of this study is to analyse the implementation of tax socialization by the Directorate General of Taxation (DGT) via television, includes opportunities and obstacles. Qualitative research was conducted with in depth interview and literature study as data collection technique. As the result, since there is a low level of tax knowledge amongst the community (especially the lower middle class), which affects the low level of public tax consciousness, the implementation of broad tax socialization through television media is important because the amount of human resources in DGT is limited to direct socialization. However, the biggest obstacle for DGT is the limited funds to conduct tax socialization through television