Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia

Research Article

New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)

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  • @INPROCEEDINGS{10.4108/eai.7-12-2018.2281767,
        author={Fetty Kurniawati and Pawito Pawito and Widodo Muktiyo},
        title={New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)},
        proceedings={Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMSS},
        year={2019},
        month={3},
        keywords={political marketing elections election of east java governor new media},
        doi={10.4108/eai.7-12-2018.2281767}
    }
    
  • Fetty Kurniawati
    Pawito Pawito
    Widodo Muktiyo
    Year: 2019
    New Media in Political Marketing of Governor Election (Evidence in East Java, Indonesia)
    ICEMSS
    EAI
    DOI: 10.4108/eai.7-12-2018.2281767
Fetty Kurniawati1,*, Pawito Pawito1, Widodo Muktiyo1
  • 1: Sebelas Maret University
*Contact email: fefekurnia@gmail.com

Abstract

Two decades of reforms in Indonesia led to the decentralization of leadership. Elections of district heads are a once-in-five-year political event that seizes the attention of the public, especially in the era of information because of the advanced communication technology which available today. One of the communication technologies that are widely used by leader candidates in election campaigns is the internet, both websites and social media. In the election of East Java governor in 2018, the internet has become one of the communication channels used by the pairs of governor candidates in their political campaign. Therefore, the objective of this research is to give overview of the possible differences and similarities in the implementation of political marketing which done by two pairs of candidates for East Java governor, in terms of website content and the social media which was uploaded during the registration period of prospective candidates until the voting day.