Alteration In Identity Of Talang Mamak Tribe

Change is a natural state that constantly happens, whether it is rapidly or slowly. It also occurs to Talang Mamak tribe at Talang Jerinjing village. Their traditional characteristics are changing. They were a primitive traditional tribe, but now their characteristics have assimilated to migrants who brought modern identity and eliminate their original identity. This research aims to analyze the cause of this matter by using qualitative method approach. Generally, qualitative method is defined as naturalistic research because it is performed naturally and interviews are conduceted directly to the informants and the researcher is involved in social condition of Talang Mamak tribe. Talang Mamak tribe is located in Talang Jerinjing village area which is the forerunner of their growth. This research explains the reason why Talang Mamak tribe changed their identity by combining the theory by Petter L Berger and Thomas Luckmann. In their theory, there are three issues that can develop the alteration process, namely externalization that is carried by migrants as well as introduced through direct interaction; objectification that transforms their mindset; and internalization that reforms their culture.