Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia

Research Article

Information Technology Supports Local Product Going International

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  • @INPROCEEDINGS{10.4108/eai.7-12-2018.2281756,
        author={Ambar Teguh Sulistiyani and Titis Dewi Anggalini and Kristi Yuliani},
        title={Information Technology Supports Local Product Going International},
        proceedings={Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMSS},
        year={2019},
        month={3},
        keywords={information technology go international local product online marketing micro small and medium enterprise village-owned enterprise cooperative},
        doi={10.4108/eai.7-12-2018.2281756}
    }
    
  • Ambar Teguh Sulistiyani
    Titis Dewi Anggalini
    Kristi Yuliani
    Year: 2019
    Information Technology Supports Local Product Going International
    ICEMSS
    EAI
    DOI: 10.4108/eai.7-12-2018.2281756
Ambar Teguh Sulistiyani1,*, Titis Dewi Anggalini1, Kristi Yuliani1
  • 1: Universitas Gadjah Mada
*Contact email: atsulis@yahoo.co.id

Abstract

The development of information technology has removed limitations between continents, countries and nations. Computer network system becomes the advance invention which was widely open the utilization of information technology. The use of email, electronic data interchange, tele-medicine, virtual office and electronic commerce spread rapidly to all over the world. The new demand of the utilization of information technology for all producer in marketing their goods and services cannot be avoided. Nowadays, global era has changed the distribution and marketing system of goods and services. The positive impact for all good and service produces in local level was the opportunity to go international. Online transaction model was really flexible and practical since it was not limited by place, time or the subject. Thus, this online marketing system should be socialized and implemented by good and service producers based on home industry, Micro Small and Medium Enterprise, Village-Owned Enterprise and cooperative. This article analyzes the application of website to support local product going through world market. The research method was done with online survey on the use of website and electronic commerce towards Micro Small and Medium Enterprises, Village-Owned Enterprises and cooperative.