Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia

Research Article

Implementation Motives And Communication Models of CSR Program in Indonesia and Malaysia

Download525 downloads
  • @INPROCEEDINGS{10.4108/eai.7-12-2018.2281748,
        author={Adhianty Nurjanah and Frizki Yulianti Nurnisya},
        title={Implementation Motives And Communication Models of CSR Program in Indonesia and Malaysia},
        proceedings={Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia},
        publisher={EAI},
        proceedings_a={ICEMSS},
        year={2019},
        month={3},
        keywords={motives corporate social responsibility (csr) commercial companies},
        doi={10.4108/eai.7-12-2018.2281748}
    }
    
  • Adhianty Nurjanah
    Frizki Yulianti Nurnisya
    Year: 2019
    Implementation Motives And Communication Models of CSR Program in Indonesia and Malaysia
    ICEMSS
    EAI
    DOI: 10.4108/eai.7-12-2018.2281748
Adhianty Nurjanah1,*, Frizki Yulianti Nurnisya1
  • 1: University Muhammadiyah Yogyakarta
*Contact email: adhianty@umy.ac.id

Abstract

The purpose of this study is to find out the motives of implementation and the CSR communication model because now the demands for higher corporate awareness will have to be socially responsible and ethical in carrying out their business, including in the implementation of Corporate Social Responsibility (CSR). This study examines 2 cross-country companies, namely PT Sarihusada Generasi Mahardhika (SGM), Indonesia and Int3Tree, Malaysia. This research method uses case study methods and belongs to the type of qualitative descriptive research. The results show that the implementation motives between the two companies have similarities, namely Socially Responsibility Business Practices, support in community development tailored to the business or business activities of the community. While the communication models also have similarities because it uses dialogical communication so that it is able to solve the problem of rejection of CSR programs by the community at the beginning of its activities.