Research Article
Exploring Gender Differences in Persona Creation for Citizen-Centric Smart City Web App
@INPROCEEDINGS{10.4108/eai.7-11-2023.2342296, author={Rina Yulius and Muhammad Desrial Ramadhan and Wikussangker Wirabumi and Marcly Felixs Fernando}, title={Exploring Gender Differences in Persona Creation for Citizen-Centric Smart City Web App}, proceedings={Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={12}, keywords={gender persona smart city}, doi={10.4108/eai.7-11-2023.2342296} }- Rina Yulius
Muhammad Desrial Ramadhan
Wikussangker Wirabumi
Marcly Felixs Fernando
Year: 2023
Exploring Gender Differences in Persona Creation for Citizen-Centric Smart City Web App
ICAESS
EAI
DOI: 10.4108/eai.7-11-2023.2342296
Abstract
This study explores the differences in gender and delves into the pivotal intersection of innovation and inclusivity within the paradigm of smart cities. This study employs a meticulous mixed-method approach, combining surveys and in-depth interviews, to unravel the nuanced needs and aspirations of diverse gender groups within a smart city context. The data analysis, rooted in affinity mapping, illuminates distinctive perspectives held by techno men, techno women, moderate men, moderate women, cautious men, and cautious women. The findings underscore a disparity in technological optimism between genders, with men displaying greater optimism while women focus on non-technological facets, particularly concerning gender representation and harassment anticipation. Building upon these insights, this research pioneers the creation of gender-inclusive personas tailored for a smart city web app named “LAYAR: Layanan Administrasi RT/RW”. These personas serve as a profound bridge between data-driven decision-making and human-centered design.
