Research Article
Differences in Second-Hand Shopping Motivation on Purchase Decisions on the Instagram Social Media Platform
@INPROCEEDINGS{10.4108/eai.7-11-2023.2342277, author={Shinta Wahyu Hati and Gita Cahyani and Pandu Agussa Putra}, title={Differences in Second-Hand Shopping Motivation on Purchase Decisions on the Instagram Social Media Platform}, proceedings={Proceedings of the 5th International Conference on Applied Economics and Social Science, ICAESS 2023, 7 November 2023, Batam, Riau islands, Indonesia}, publisher={EAI}, proceedings_a={ICAESS}, year={2023}, month={12}, keywords={hedonic motivation utilitarian motivation purchase decision}, doi={10.4108/eai.7-11-2023.2342277} }- Shinta Wahyu Hati
Gita Cahyani
Pandu Agussa Putra
Year: 2023
Differences in Second-Hand Shopping Motivation on Purchase Decisions on the Instagram Social Media Platform
ICAESS
EAI
DOI: 10.4108/eai.7-11-2023.2342277
Abstract
The purpose of the study is to find out and analyze the influence and differences in shopping motivation on the purchase decision of used goods on Instagram social media. The population of this study is buyers who have shopped for used goods on Instagram social media then determined the research sample amounted to 100 respondents. The data collection method is non-probability sampling. The results of this study used multiple linear regression test analysis methods and t-test difference tests. This study has findings that show that hedonic motivation and utilitarian motivation have a significant effect on the decision to buy used goods on Instagram social media. So, the hypothesis of the t-test difference test also states that there are differences in hedonic motivation and utilitarian motivation for second-hand purchase decisions on social media Instagram accepted.
