Proceedings of the 2nd International Conference on Advances in Humanities, Education and Language, ICEL 2022, 07–08 November 2022, Malang, Indonesia

Research Article

Campaign of the Week: a Learning Innovation, Advertising, Slogan, and Poster

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  • @INPROCEEDINGS{10.4108/eai.7-11-2022.2329269,
        author={Yoko Oktavian Wahyu Pratama and Sony  Sukmawan},
        title={Campaign of the Week: a Learning Innovation, Advertising, Slogan, and Poster},
        proceedings={Proceedings of the 2nd International Conference on Advances in Humanities, Education and Language, ICEL 2022, 07--08 November 2022, Malang, Indonesia},
        publisher={EAI},
        proceedings_a={ICEL},
        year={2023},
        month={6},
        keywords={innovation campaign of the week advertising},
        doi={10.4108/eai.7-11-2022.2329269}
    }
    
  • Yoko Oktavian Wahyu Pratama
    Sony Sukmawan
    Year: 2023
    Campaign of the Week: a Learning Innovation, Advertising, Slogan, and Poster
    ICEL
    EAI
    DOI: 10.4108/eai.7-11-2022.2329269
Yoko Oktavian Wahyu Pratama1,*, Sony Sukmawan1
  • 1: Universitas Brawijaya
*Contact email: yokooktav17@student.ub.ac.id

Abstract

The Campaign of the Week is a student-to-student learning innovation, which analyzed problems that occur in the school environment for students to solve in the form of campaign participation. By using the method of contextual learning, students are expected to get a lot of valuable experiences from the process that is executed. By using authentic assessment, students can be analyzed their process from the problem in their learning with the motivation to solve problems in their environment. The Campaign of the Week then becomes the final student’s project to be presented to residents in school as a form of the campaign on issues that happened at school. This innovation was researched using qualitative research, and the type of literature study was tested using a field study at SMPN 1 Singosari.