Proceedings of The First International Conference on Global Innovation and Trends in Economy, InCoGITE, 7 November 2019, Tangerang, Banten, Indonesia

Research Article

Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?

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  • @INPROCEEDINGS{10.4108/eai.7-11-2019.2295240,
        author={Dede  Suleman and Ida  Zuniarti and Ratnawaty  Marginingsih and Sabil  Sabil and Ety  Nurhayaty and Susan  Rachmawati and Eigis Yani Pramularso and Imelda  Sari},
        title={Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?},
        proceedings={Proceedings of The First International Conference on Global Innovation and Trends in Economy,  InCoGITE, 7 November 2019, Tangerang, Banten, Indonesia},
        publisher={EAI},
        proceedings_a={INCOGITE},
        year={2020},
        month={5},
        keywords={perceived usefullnes perceived ease of use trust risk purchase decision},
        doi={10.4108/eai.7-11-2019.2295240}
    }
    
  • Dede Suleman
    Ida Zuniarti
    Ratnawaty Marginingsih
    Sabil Sabil
    Ety Nurhayaty
    Susan Rachmawati
    Eigis Yani Pramularso
    Imelda Sari
    Year: 2020
    Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?
    INCOGITE
    EAI
    DOI: 10.4108/eai.7-11-2019.2295240
Dede Suleman1,*, Ida Zuniarti1, Ratnawaty Marginingsih1, Sabil Sabil1, Ety Nurhayaty1, Susan Rachmawati1, Eigis Yani Pramularso1, Imelda Sari1
  • 1: Bina Sarana Informatika University
*Contact email: dede.dln@bsi.ac.id

Abstract

In this era, the emergence of new shopping patterns with online media, of course, will disrupt the existing market with the existence of this new market to become a market in the offline store as long as it has another new alternative that can be used as a place of shopping by consumers. Because of this in this study will describe the choice of consumers whether in buying fashion products they will choose to shop at an offline store or online store. This qualitative research by distributing questionnaires to 154 respondents to make choices in deciding to shop for their fashion products in offline or online stores. The results of the study found that shopping decisions for fashion products in Indonesia found that consumers still choose to shop in an offline store. This is based on the factors Perceived usefullnes, Perceived Eases of use, trust, Risk, about the comparison between offline and online stores. Bad shopping experience in online stores makes Indonesian consumers still believe that the offline store is better and the right place