Research Article
Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?
@INPROCEEDINGS{10.4108/eai.7-11-2019.2295240, author={Dede Suleman and Ida Zuniarti and Ratnawaty Marginingsih and Sabil Sabil and Ety Nurhayaty and Susan Rachmawati and Eigis Yani Pramularso and Imelda Sari}, title={Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?}, proceedings={Proceedings of The First International Conference on Global Innovation and Trends in Economy, InCoGITE, 7 November 2019, Tangerang, Banten, Indonesia}, publisher={EAI}, proceedings_a={INCOGITE}, year={2020}, month={5}, keywords={perceived usefullnes perceived ease of use trust risk purchase decision}, doi={10.4108/eai.7-11-2019.2295240} }- Dede Suleman
Ida Zuniarti
Ratnawaty Marginingsih
Sabil Sabil
Ety Nurhayaty
Susan Rachmawati
Eigis Yani Pramularso
Imelda Sari
Year: 2020
Competition between offline and online stores: which will Indonesian consumers choose to shop for fashion products?
INCOGITE
EAI
DOI: 10.4108/eai.7-11-2019.2295240
Abstract
In this era, the emergence of new shopping patterns with online media, of course, will disrupt the existing market with the existence of this new market to become a market in the offline store as long as it has another new alternative that can be used as a place of shopping by consumers. Because of this in this study will describe the choice of consumers whether in buying fashion products they will choose to shop at an offline store or online store. This qualitative research by distributing questionnaires to 154 respondents to make choices in deciding to shop for their fashion products in offline or online stores. The results of the study found that shopping decisions for fashion products in Indonesia found that consumers still choose to shop in an offline store. This is based on the factors Perceived usefullnes, Perceived Eases of use, trust, Risk, about the comparison between offline and online stores. Bad shopping experience in online stores makes Indonesian consumers still believe that the offline store is better and the right place
