Research Article
Antecedents of Consumer Intentions for Halal Tourism: Comparing between Perceptions of Generation Y and Z
@INPROCEEDINGS{10.4108/eai.7-11-2019.2294570, author={Julina Julina and Bambang Kariyawan}, title={Antecedents of Consumer Intentions for Halal Tourism: Comparing between Perceptions of Generation Y and Z}, proceedings={Proceedings of the 2nd International Colloquium on Interdisciplinary Islamic Studies (ICIIS) in Conjunction with the 3rd International Conference on Quran and Hadith Studies (ICONQUHAS)}, publisher={EAI}, proceedings_a={ICIIS}, year={2020}, month={5}, keywords={intention halal tourism y and z generation}, doi={10.4108/eai.7-11-2019.2294570} }- Julina Julina
Bambang Kariyawan
Year: 2020
Antecedents of Consumer Intentions for Halal Tourism: Comparing between Perceptions of Generation Y and Z
ICIIS
EAI
DOI: 10.4108/eai.7-11-2019.2294570
Abstract
This study aims to compare the antecedents of Halal tourism between generations Y and Z. Data were collected using a questionnaire distributed online with accidental techniques and snowball sampling. After testing the validity and reliability of the data were analyzed using multiple linear regression. The results of the study prove that there are differences in factors affecting the intention of Halal tourism between the two groups studied. Subjective norm is the only variable that affects Generation Y for Halal tourism intentions, while in the Generation Z sample only attitudes and religiosity affect Halal tourism intentions.
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