Research Article
Is Behavioural Intention of Using OVO as Mobile Payment driven by UTAUT 2?
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316811, author={Anastasya Rizky Dirmansyah and Shinta Amalina Hazrati Havidz and Ikramina Larasati Hazrati Havidz and Hernawati W. Retno Wiratih and M. Havidz Aima}, title={Is Behavioural Intention of Using OVO as Mobile Payment driven by UTAUT 2?}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={utaut 2 mobile payment ovo bogor}, doi={10.4108/eai.7-10-2021.2316811} }- Anastasya Rizky Dirmansyah
Shinta Amalina Hazrati Havidz
Ikramina Larasati Hazrati Havidz
Hernawati W. Retno Wiratih
M. Havidz Aima
Year: 2022
Is Behavioural Intention of Using OVO as Mobile Payment driven by UTAUT 2?
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316811
Abstract
The purpose of the study is to analyze the adoption of mobile payment service of OVO in the City and Regency of Bogor. A quantitative research method was applied under a primary data that is generated from questionnaires. Amounted to 251 respondents as usable questionnaire and further proceed to be analyzed. Using the modified version of acceptance and use of technology model, namely UTAUT 2. The study revealed price value, performance expectancy, and habit have a positive significant effect on behavioral intention using OVO, while effort expectancy, social influence, and hedonic motivation have positive insignificant effect. Facilitating condition has a negative insignificant effect on Behavioral Intention using OVO. There are various valuable insights appear in the study to provide contribution to the government and society in Bogor.
