Research Article
The Effect of Perceived Price, Delivery Quality and Perceive Value on Purchase Intentions Mediated by Consumer Satisfaction (Study on E-commerce In Indonesia During Covid 19 Pandemic)
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316786, author={Nuzul Inas Nabila and Aida Sari and Sipa Paujiah}, title={The Effect of Perceived Price, Delivery Quality and Perceive Value on Purchase Intentions Mediated by Consumer Satisfaction (Study on E-commerce In Indonesia During Covid 19 Pandemic)}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={the perceived price delivery of quality the perceived value satisfaction and repeat purchase intentions}, doi={10.4108/eai.7-10-2021.2316786} }- Nuzul Inas Nabila
Aida Sari
Sipa Paujiah
Year: 2022
The Effect of Perceived Price, Delivery Quality and Perceive Value on Purchase Intentions Mediated by Consumer Satisfaction (Study on E-commerce In Indonesia During Covid 19 Pandemic)
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316786
Abstract
The purpose of this research activity is to determine the effect of perceived price and delivery quality on repurchase intentions through perceived value and satisfaction as mediating variables in Indonesian e-commerce during the Covid-19 pandemic. The technique used in selecting and determining the sample is non-probability sampling. Sample 166 respondents who have made online purchases during the Covid-19 pandemic on e-commerce websites in Indonesia. The data analysis in this study uses SEM PLS to measure the direct or indirect effect of price perception, Delivery of quality, the perceived value, and consumer satisfaction in forming repeat purchase intentions. The results show that perceived price and perceived value have a significant impact on satisfaction and delivery quality has no positive impact on satisfaction, but delivery quality increases when mediated by perceived value. Satisfaction also affects repurchase intention.
