Research Article
Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316251, author={Dorothy Rouly Haratua Pandjaitan}, title={Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={survival strategy family business pandemic covid-19}, doi={10.4108/eai.7-10-2021.2316251} }- Dorothy Rouly Haratua Pandjaitan
Year: 2022
Family Business Evidence from Countries of Two Continents: Survival Strategy of Coronavirus Pandemic
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316251
Abstract
The COVID-19 pandemic is forcing many businesses to close their businesses, driving major changes in various industry sectors, for example retailers and brands face various short-term challenges related to health and safety, supply chain, workforce, cash flow, consumer demand, sales and marketing. In fact, several other types of business fields, such as tourism and hospitality, were affected so much that they were almost completely paralyzed. Start-up companies also have to adapt by not recruiting. This condition also impacting family business. Family business is a form of business whose ownership and management are mostly managed by the family or descendants of the family. This paper talking about survival strategy from Family Business during Coronavirus Pandemic from Countries of Two Continents. This article finds out that the COVID-19 pandemic has made all companies move to activate various innovations, both in terms of digital services and direct services.