Research Article
Technology Makes Hustle Culture Still Happened in Pandemic Covid 19
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316240, author={Yuningsih Yuningsih and M Derry Prasetya}, title={Technology Makes Hustle Culture Still Happened in Pandemic Covid 19}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={hustle culture technologies employees covid 19 outbreaking}, doi={10.4108/eai.7-10-2021.2316240} }- Yuningsih Yuningsih
M Derry Prasetya
Year: 2022
Technology Makes Hustle Culture Still Happened in Pandemic Covid 19
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316240
Abstract
The companies rely on continuous technological developments to meet market and work technology needs, produce goods and services more efficiently, and save time and costs based on modern technology. The development of the internet has changed the way employees work locally and globally during the covid-19 pandemic. Technology brings new access to employees to be a hustler. Hustle culture is a neologism for workaholism, associated with excessive dedication to one’s work to exclude every other aspect of one’s life to create an unhealthy work-life balance. The results show that there are positive and significant effects between technology and hustle culture. This illustrates that technology can increase the potential of hustle culture.