Research Article
The Effect of Dynamic Capabilities on Customer Engagement Mediating by Sustainable Digital Transformation of Print Media Industry in Indonesia
@INPROCEEDINGS{10.4108/eai.7-10-2021.2316150, author={Johny Natu Prihanto}, title={The Effect of Dynamic Capabilities on Customer Engagement Mediating by Sustainable Digital Transformation of Print Media Industry in Indonesia}, proceedings={Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2022}, month={4}, keywords={dynamic capability engaging audience strategy sustainable digital transformation}, doi={10.4108/eai.7-10-2021.2316150} }- Johny Natu Prihanto
Year: 2022
The Effect of Dynamic Capabilities on Customer Engagement Mediating by Sustainable Digital Transformation of Print Media Industry in Indonesia
ICEBE
EAI
DOI: 10.4108/eai.7-10-2021.2316150
Abstract
This study aims to analyze the emerging influence of dynamic capabilities, digital market capabilities, digital leadership capabilities, and digital technology capabilities on sustainable digital transformation and audience engagement strategies. There are 95 print media industries that were collected as data. Then, this unit of analysis from 95 print media industries applies descriptive and explanatory methods. Where, it is obtained that sustainable digital transformation functions as a driver of the performance of the audience engagement strategy. This research shows significant results for its contribution to strategic management theory, especially those related to clarity on the role of sustainable digital transformation in responding to digital disruption. Practical implications related to the results of this research are shown in managerial practices that provide advice regarding the factors that are the focus of sustainable digital transformation development, especially in the context of reinventing their core business in an effort to accelerate digitization.
