Research Article
The Influence of Digital Marketing and Destination Image on Visiting Decisions at Merbabu Park Kopeng Tourist Destinations
@INPROCEEDINGS{10.4108/eai.6-5-2023.2333581, author={Meida Rachmawati and Sudek Sudiyono}, title={The Influence of Digital Marketing and Destination Image on Visiting Decisions at Merbabu Park Kopeng Tourist Destinations}, proceedings={Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICLSSEE}, year={2023}, month={7}, keywords={influence; digital marketing communication; destination image; visiting decision}, doi={10.4108/eai.6-5-2023.2333581} }- Meida Rachmawati
Sudek Sudiyono
Year: 2023
The Influence of Digital Marketing and Destination Image on Visiting Decisions at Merbabu Park Kopeng Tourist Destinations
ICLSSEE
EAI
DOI: 10.4108/eai.6-5-2023.2333581
Abstract
The purpose is to examine the influence of digital marketing and destination image on visiting decisions at the Merbabu Park Kopeng tourist destination. The study uses qualitative research that is quantified. The examination investigation technique is various relapse investigation. The number of inhabitants in this study was homegrown and unfamiliar vacationers visiting the Merbabu Park Kopeng traveler location with a sum of 10,290 individuals. While the example in this study added up to 205 individuals. The examining method utilizes basic arbitrary testing in light of the fact that the example is taken arbitrarily regardless of the current layers in the populace. The consequences of the examination to some degree Computerized showcasing and objective picture altogether affect visiting choices. Special media with Computerized promoting are helpful for sightseers in getting simple data about vacationer locations to be visited, whenever and anyplace. To construct the picture of an objective in the personalities of buyers, obviously, it doesn't simply disappear, however it needs consistency, uniqueness, and enthusiastic advancement. The execution of Merbabu Park Kopeng the travel industry advancement ought to be completed on Instagram, Facebook, Twitter, and YuoTube in light of the fact that practically all web clients are clients of these virtual entertainment.
