Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia

Research Article

The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce

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  • @INPROCEEDINGS{10.4108/eai.6-5-2023.2333562,
        author={Rianto  Nurcahyo and Felix  Limyongsen and Nixon  Thomas},
        title={The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce},
        proceedings={Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSEE},
        year={2023},
        month={7},
        keywords={gamification game design hedonic value customer engagement e-commerce},
        doi={10.4108/eai.6-5-2023.2333562}
    }
    
  • Rianto Nurcahyo
    Felix Limyongsen
    Nixon Thomas
    Year: 2023
    The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce
    ICLSSEE
    EAI
    DOI: 10.4108/eai.6-5-2023.2333562
Rianto Nurcahyo1,*, Felix Limyongsen1, Nixon Thomas1
  • 1: Universitas Bina Nusantara, Indonesia
*Contact email: rnurtjahjo@binus.edu

Abstract

The purpose of this study is to determine the effect of Game Design and Hedonic Value on Customer Engagement through Gamification so that in the future game developers can consider these three aspects to produce gamification that can embrace new customers and maintain customer or user relationships. In the process of data collection, the authors used a questionnaire that will be distributed with a minimum sample size of 400 respondents using a purposive sampling technique and processed using SPSS with simple regression data processing methods and path analysis. The data collection technique is done by distributing questionnaires to active e-commerce users in Jakarta.