Research Article
The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce
@INPROCEEDINGS{10.4108/eai.6-5-2023.2333562, author={Rianto Nurcahyo and Felix Limyongsen and Nixon Thomas}, title={The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce}, proceedings={Proceedings of the 3rd International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2023, 6 May 2023, Salatiga, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICLSSEE}, year={2023}, month={7}, keywords={gamification game design hedonic value customer engagement e-commerce}, doi={10.4108/eai.6-5-2023.2333562} }- Rianto Nurcahyo
Felix Limyongsen
Nixon Thomas
Year: 2023
The Impact of Gamification on Game Design, Hedonic Value, and Customer Engagement at E-commerce
ICLSSEE
EAI
DOI: 10.4108/eai.6-5-2023.2333562
Abstract
The purpose of this study is to determine the effect of Game Design and Hedonic Value on Customer Engagement through Gamification so that in the future game developers can consider these three aspects to produce gamification that can embrace new customers and maintain customer or user relationships. In the process of data collection, the authors used a questionnaire that will be distributed with a minimum sample size of 400 respondents using a purposive sampling technique and processed using SPSS with simple regression data processing methods and path analysis. The data collection technique is done by distributing questionnaires to active e-commerce users in Jakarta.
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