The Impact of Social Media on Public Relations Practices among Information Officers in CAMANAVA and Batangas Philippines

Social media has dramatically increased public relations practices among public information officials that support various activities in local government units. The new media wave has great potential to make public relations more global, and strategic communication is more useful and can spread across a wide range of government public relations. The results of this study found that the overall impact of social media on public relations practices relied on by public information officials in local government units who agree on indicators showed that social media gives more access to contacting friends and relatives and becomes a daily companion to communication activities. Information officers often use social media to share and send messages to clients, friends and followers of local government units. Information practices improve in terms of internal relations with local governments and also enhance the use of social media while maintaining their role as public servants. There is a significant correlation between the impact of social media on public relations between public information officials and the accepted hypothesis. The findings and recommendations are included in this study.