Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia

Research Article

The Impact of Social Media on Public Relations Practices among Information Officers in CAMANAVA and Batangas Philippines

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  • @INPROCEEDINGS{10.4108/eai.6-3-2021.2306844,
        author={Dr. Macario G . GAYETA},
        title={The Impact of Social Media on Public Relations Practices among Information Officers in CAMANAVA and Batangas Philippines},
        proceedings={Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE  2021, March 6th 2021, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSEE},
        year={2021},
        month={5},
        keywords={social media; public relations; one-way communication; information officers},
        doi={10.4108/eai.6-3-2021.2306844}
    }
    
  • Dr. Macario G . GAYETA
    Year: 2021
    The Impact of Social Media on Public Relations Practices among Information Officers in CAMANAVA and Batangas Philippines
    ICLSSEE
    EAI
    DOI: 10.4108/eai.6-3-2021.2306844
Dr. Macario G . GAYETA1,*
  • 1: University of the East, Caloocan City, Metro Manila, Philippines
*Contact email: doc.aiyo@gmail.com

Abstract

Social media has dramatically increased public relations practices among public information officials that support various activities in local government units. The new media wave has great potential to make public relations more global, and strategic communication is more useful and can spread across a wide range of government public relations. The results of this study found that the overall impact of social media on public relations practices relied on by public information officials in local government units who agree on indicators showed that social media gives more access to contacting friends and relatives and becomes a daily companion to communication activities. Information officers often use social media to share and send messages to clients, friends and followers of local government units. Information practices improve in terms of internal relations with local governments and also enhance the use of social media while maintaining their role as public servants. There is a significant correlation between the impact of social media on public relations between public information officials and the accepted hypothesis. The findings and recommendations are included in this study.