Research Article
The Factors Which Affecting Millennials Purchase Decision in Buying the Trending Clothing on An Online Shop “Shopee”
@INPROCEEDINGS{10.4108/eai.6-3-2021.2305980, author={Rina Nur Asriani Djafar T and Hafied Cangara and Suprratomo Suprratomo}, title={The Factors Which Affecting Millennials Purchase Decision in Buying the Trending Clothing on An Online Shop “Shopee”}, proceedings={Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICLSSEE}, year={2021}, month={5}, keywords={advertising; new media; e-commerce; buying interest}, doi={10.4108/eai.6-3-2021.2305980} }- Rina Nur Asriani Djafar T
Hafied Cangara
Suprratomo Suprratomo
Year: 2021
The Factors Which Affecting Millennials Purchase Decision in Buying the Trending Clothing on An Online Shop “Shopee”
ICLSSEE
EAI
DOI: 10.4108/eai.6-3-2021.2305980
Abstract
The interest in advertising will influence buying interest before making the decision. This study aimed to describe the factors affecting millennials' purchase decisions in Makassar city from buying the trending clothing on an online shop “shopee.” This study's research type is a descriptive statistic with the sample amounts to 45 taken by purposive sampling. Methods of data collection used questionnaires and interviews. The results show that millennials are interested in the trendy clothing advertising products on an online shop “shopee” because of the benefit, needs, price, trust and belief, the products, and an online shop “shopee” itself.
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