Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE 2021, March 6th 2021, Jakarta, Indonesia

Research Article

Leading MSME during COVID-19 Crisis by Utilizing Pro-social and Spirituality Approach

Download237 downloads
  • @INPROCEEDINGS{10.4108/eai.6-3-2021.2305975,
        author={Nopriadi  Saputra and Endang  Noerhartati and Alfi  Laila},
        title={Leading MSME during COVID-19 Crisis  by Utilizing Pro-social and Spirituality Approach},
        proceedings={Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, ICLSSEE  2021, March 6th 2021, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={ICLSSEE},
        year={2021},
        month={5},
        keywords={business resilince; pro-social leadership; spirituality},
        doi={10.4108/eai.6-3-2021.2305975}
    }
    
  • Nopriadi Saputra
    Endang Noerhartati
    Alfi Laila
    Year: 2021
    Leading MSME during COVID-19 Crisis by Utilizing Pro-social and Spirituality Approach
    ICLSSEE
    EAI
    DOI: 10.4108/eai.6-3-2021.2305975
Nopriadi Saputra1,*, Endang Noerhartati2, Alfi Laila2
  • 1: Bina Nusantara University
  • 2: Universitas Nusantara PGRI Kediri
*Contact email: nopriadi.saputra@binus.ac.id

Abstract

COVID-19 doesn‘t spread pandemic disease only, but also transmits economic crisis globally. Small business enterprises (MSMEs) as one of the national economic pillar in Indonesia were greatly affected by the crisis. This paper attempts to elaborate the business resilience of MSMEs and to examine the impact of pro-social leadership, spiritual practice in business, and health protocols on MSMEs‘ resilience. This paper is based on a cross-sectional and quantitative which was supported by 506 owners and/or managers of MSMEs in Jawa dan Sumatera. The data were collected by online form and were analysed by using the PLS-SEM approach. The result explains that in dealing with Covid-19, MSMEs need a pro-social behaviours approach in leading business and practicing spirituality in doing business. Health protocol of COVID-19 does not impact on business resilience significantly. This study contributes to the organizational behaviour theory, especially leadership in MSMEs during crisis.