Research Article
Blockchain Technology: Revenue Streams of Long Tail Business Model
@INPROCEEDINGS{10.4108/eai.6-12-2018.2286339, author={Fidiana Fidiana and Irwan Alnarus Kautsar and M. Ruslianor Maika}, title={Blockchain Technology: Revenue Streams of Long Tail Business Model}, proceedings={Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia}, publisher={EAI}, proceedings_a={SU-AFBE}, year={2019}, month={8}, keywords={blockchain technology long tail business model revenue streams}, doi={10.4108/eai.6-12-2018.2286339} }- Fidiana Fidiana
Irwan Alnarus Kautsar
M. Ruslianor Maika
Year: 2019
Blockchain Technology: Revenue Streams of Long Tail Business Model
SU-AFBE
EAI
DOI: 10.4108/eai.6-12-2018.2286339
Abstract
Blockchain technology is predicted to have a bright future as disintermediate of the financial institution become more popular. This research analysis the potential revenue streams through blockchain technology. However, the promising of disintermediation of their technology leaving turmoil all of start-up to release the decentralize system because of there is no revenue. We proposed long tail business model in term of release initial coin offerings (ICO) based on physical asset-backed of cryptocurrency. Rather than close platform to release ICO by the provider of cryptocurrency, we tends to open the platform to niche market like personal businessman, MSMS’s or others to releasing their ICO. The result show many users of cryptocurrency make an ICO to raise funds and also many transaction of currency exchange occur in the platform. It look like high product of ICO with low of volume of funds but currency exchanges will often occur. Therefore, margin of currency exchange will made a new revenue streams for blockchain technology start-up to monetize their platform to shift to another stage of growth and stability.