Wedding-Planning Industry in Indonesia:  The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption

Didi Supardi; Yosef Pradipto; Erland Barlian; Adi Suprapto; Christian Pangaribuan

Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia

Research Article

Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption

Download867 downloads

Cite: BibTeX Plain Text

@INPROCEEDINGS{10.4108/eai.6-12-2018.2286315,
    author={Didi  Supardi and Yosef Dedy Pradipto and Erland  Barlian and Adi Teguh Suprapto and Christian Haposan Pangaribuan},
    title={Wedding-Planning Industry in Indonesia:  The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption },
    proceedings={Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia},
    publisher={EAI},
    proceedings_a={SU-AFBE},
    year={2019},
    month={8},
    keywords={entrepreneurial erientation technology orientation trust e-commerce adoption wedding platform},
    doi={10.4108/eai.6-12-2018.2286315}
}

Didi Supardi
Yosef Dedy Pradipto
Erland Barlian
Adi Teguh Suprapto
Christian Haposan Pangaribuan
Year: 2019
Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption
SU-AFBE
EAI
DOI: 10.4108/eai.6-12-2018.2286315

Didi Supardi¹^,*, Yosef Dedy Pradipto¹, Erland Barlian¹, Adi Teguh Suprapto¹, Christian Haposan Pangaribuan²

1: Bina Nusantara University, Jakarta, Indonesia
2: Faculty of Business, Sampoerna University, Jakarta, Indonesia

*Contact email: didisupardi999@gmail.com

Abstract

Statistical data has shown that there is a decrease in the number of marriages in Jakarta in the period 2009-2014 with no significant changes in the last 3 years. The millennial generation of brides and grooms are characterized by their adoption of technology and electronic transactions. This research aimed to examine the influence of technology orientation and trust as mediating variables on the correlation between entrepreneurial orientation and intention to adopt the e-commerce platform. The findings suggested that trust factor plays a more important role than technology orientation.

Keywords: entrepreneurial erientation technology orientation trust e-commerce adoption wedding platform

Published: 2019-08-01
Publisher: EAI

: http://dx.doi.org/10.4108/eai.6-12-2018.2286315