Research Article
Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption
@INPROCEEDINGS{10.4108/eai.6-12-2018.2286315, author={Didi Supardi and Yosef Dedy Pradipto and Erland Barlian and Adi Teguh Suprapto and Christian Haposan Pangaribuan}, title={Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption }, proceedings={Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia}, publisher={EAI}, proceedings_a={SU-AFBE}, year={2019}, month={8}, keywords={entrepreneurial erientation technology orientation trust e-commerce adoption wedding platform}, doi={10.4108/eai.6-12-2018.2286315} }- Didi Supardi
Yosef Dedy Pradipto
Erland Barlian
Adi Teguh Suprapto
Christian Haposan Pangaribuan
Year: 2019
Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption
SU-AFBE
EAI
DOI: 10.4108/eai.6-12-2018.2286315
Abstract
Statistical data has shown that there is a decrease in the number of marriages in Jakarta in the period 2009-2014 with no significant changes in the last 3 years. The millennial generation of brides and grooms are characterized by their adoption of technology and electronic transactions. This research aimed to examine the influence of technology orientation and trust as mediating variables on the correlation between entrepreneurial orientation and intention to adopt the e-commerce platform. The findings suggested that trust factor plays a more important role than technology orientation.
Copyright © 2018–2024 EAI
