Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia

Research Article

Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption

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  • @INPROCEEDINGS{10.4108/eai.6-12-2018.2286315,
        author={Didi  Supardi and Yosef Dedy Pradipto and Erland  Barlian and Adi Teguh Suprapto and Christian Haposan Pangaribuan},
        title={Wedding-Planning Industry in Indonesia:  The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption },
        proceedings={Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia},
        publisher={EAI},
        proceedings_a={SU-AFBE},
        year={2019},
        month={8},
        keywords={entrepreneurial erientation technology orientation trust e-commerce adoption wedding platform},
        doi={10.4108/eai.6-12-2018.2286315}
    }
    
  • Didi Supardi
    Yosef Dedy Pradipto
    Erland Barlian
    Adi Teguh Suprapto
    Christian Haposan Pangaribuan
    Year: 2019
    Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption
    SU-AFBE
    EAI
    DOI: 10.4108/eai.6-12-2018.2286315
Didi Supardi1,*, Yosef Dedy Pradipto1, Erland Barlian1, Adi Teguh Suprapto1, Christian Haposan Pangaribuan2
  • 1: Bina Nusantara University, Jakarta, Indonesia
  • 2: Faculty of Business, Sampoerna University, Jakarta, Indonesia
*Contact email: didisupardi999@gmail.com

Abstract

Statistical data has shown that there is a decrease in the number of marriages in Jakarta in the period 2009-2014 with no significant changes in the last 3 years. The millennial generation of brides and grooms are characterized by their adoption of technology and electronic transactions. This research aimed to examine the influence of technology orientation and trust as mediating variables on the correlation between entrepreneurial orientation and intention to adopt the e-commerce platform. The findings suggested that trust factor plays a more important role than technology orientation.