Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia

Research Article

A Crowdfunding Platform User Acceptance: An Empirical Examination Of Performance Expectancy, Effort Expectancy, Social Factors, Facilitating Condition, Attitude, And Behavioral Intention

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  • @INPROCEEDINGS{10.4108/eai.6-12-2018.2286301,
        author={Christian Haposan Pangaribuan and Yuni Sri Wulandari},
        title={A Crowdfunding Platform User Acceptance: An Empirical Examination Of Performance Expectancy, Effort Expectancy, Social Factors, Facilitating Condition, Attitude, And Behavioral Intention},
        proceedings={Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia},
        publisher={EAI},
        proceedings_a={SU-AFBE},
        year={2019},
        month={8},
        keywords={crowdfunding performance expectancy effort expectancy facilitating conditions social influence},
        doi={10.4108/eai.6-12-2018.2286301}
    }
    
  • Christian Haposan Pangaribuan
    Yuni Sri Wulandari
    Year: 2019
    A Crowdfunding Platform User Acceptance: An Empirical Examination Of Performance Expectancy, Effort Expectancy, Social Factors, Facilitating Condition, Attitude, And Behavioral Intention
    SU-AFBE
    EAI
    DOI: 10.4108/eai.6-12-2018.2286301
Christian Haposan Pangaribuan1,*, Yuni Sri Wulandari1
  • 1: Faculty of Business, Sampoerna University, Jakarta, Indonesia
*Contact email: christian.pangaribuan@sampoernauniversity.ac.id

Abstract

Crowdfunding has been a valuable alternative source of funding, especially to many initiated social projects. Despite using technology for effective and efficient solutions, not many people are familiar with it. The main purpose of this study is to expand earlier research by investigating the impact of the UTAUT model in creating a crowdfunding project. In this context, data collected from 134 respondents were tested and analysed. Implications are provided to assist crowdfunders in managing people’s attitude and intention related to using the platform to participate in creating a crowdfunding project. The result indicates that performance expectancy, effort expectancy, and facilitating conditions significantly affected attitude towards creating a crowdfunding project. Furthermore, attitude gives a significant effect on crowdfunding intention to create a project, and the most dominant factor in this is study is effort expectancy.