Design of Standard Operational Procedures for Commercialization of BPPT's Food Technology Products in Incubation Programs

Business incubation is one of the technology transfer schemes that can be carried out by government institutions in Indonesia such as the Badan Pengkajian dan Penerapan Teknologi (BPPT) so that their findings can be produced and commercialized to be utilized by the public. One of the business incubation service providers in Indonesia is the Balai Inkubator Teknologi (BIT). BIT is a BPPT work unit that provides incubation services for incubation participants (tenants). Based on previous research, the performance of BIT has not been optimal based on the survival rate of tenants who graduated only 29%, which was mentioned due to the lack of standardized references for facilitators in assisting tenants. To improve it, in this study we will make a design model for Standard Operational Procedure (SOP) for BIT market access which can be a good reference. In developing the model, various approaches are used, namely lean startup, business model canvas, blue ocean strategy, marketing Funnel, analytical hierarchy process (AHP), etc. In order for the model to be valid and reliable, in this study three food products were made observations, namely cassava rice, spirulina sago noodles, and black garlic (BG).