Transformative Media for Diverse Learners: Enhancing Engagement and Technology Competence in ELT

This study explores the integration of transformative media designed to accommodate diverse learning styles in a Technology in English Language Teaching (ELT) course within the English Education Study Program at Universitas Negeri Medan (Unimed). Employing a descriptive qualitative research design, the study involved an in-depth analysis of participants’ learning preferences. Initially, 60 participants completed assessments on learning styles and a needs analysis. Based on the results, the Heyzine Flipbook, a digital flipbook incorporating multiple media formats, was selected to address visual, auditory, and kinesthetic learning preferences. This resource was integrated into the course curriculum over one semester. The effectiveness of the integration was evaluated through observations and questionnaires, focusing on the experiences, perceptions, and challenges faced by both teachers and students. Findings indicate that customizing educational media to suit various learning styles significantly enhances student engagement and technological competence in ELT courses. The results highlight notable improvements in the learning experience and offer valuable implications for future instructional practices.