Research Article
Implementation Of E-Commerce Creating the Competitiveness of Entrepreneurship of Vocational Education Students
@INPROCEEDINGS{10.4108/eai.6-10-2022.2327333, author={Sintha Wahjusaputri and Tashia Indah Nastiti and Via Noorlatipah}, title={Implementation Of E-Commerce Creating the Competitiveness of Entrepreneurship of Vocational Education Students}, proceedings={Proceedings of the 5th International Conference on Vocational Education and Technology, IConVET 2022, 6 October 2022, Singaraja, Bali, Indonesia}, publisher={EAI}, proceedings_a={ICONVET}, year={2023}, month={2}, keywords={e-commerce vocational high school entrepreneurship production unit indonesia}, doi={10.4108/eai.6-10-2022.2327333} }- Sintha Wahjusaputri
Tashia Indah Nastiti
Via Noorlatipah
Year: 2023
Implementation Of E-Commerce Creating the Competitiveness of Entrepreneurship of Vocational Education Students
ICONVET
EAI
DOI: 10.4108/eai.6-10-2022.2327333
Abstract
This research aims to identify difficulties, explain, analyze, and evaluate the usage of e-commerce to improve the competitiveness of creative and entrepreneurial goods created by students at SMK Negeri 3 Tangerang Selatan City in Banten Province. This research is organized into three major stages: planning, implementation, and assessment. Because the school is an excellent school with experience in Motorcycles and Animation, the study place for the SMK that will be examined is SMK Negeri 3, South Tangerang City, Banten Province. The adoption of e-Commerce activities in the Production Unit of SMKN 3 South Tangerang has been successful in boosting the Production Unit's image. Direct marketing is less successful and efficient than online marketing. Furthermore, because internet marketing does not involve a lot of time, effort, or materials, it is easy to apply. This study demonstrates that using the shopee seller marketplace for e-commerce generates considerable advantages and impacts for the manufacturing unit of SMKN 3 South Tangerang. When the Production Unit uses e-commerce, sales turnover grows quickly, the number of customers increases as a method of marketing, the convenience of transaction eliminates the need to interact directly with buyers, and the business may expand. However, there are significant challenges, such as a lack of human resources, strong rivalry, and concept and product copying growth.