Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia

Research Article

Optimization Strategy of Banyuwangi's Hexahelix to Maintain the Sustainability of Tourism Development

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  • @INPROCEEDINGS{10.4108/eai.6-10-2022.2325718,
        author={Adetiya Prananda  Putra and Kanom  Kanom and Randhi Nanang  Darmawan and Mohamad Ilham  Hilal},
        title={Optimization Strategy of Banyuwangi's Hexahelix to Maintain the Sustainability of Tourism Development},
        proceedings={Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={IJCHT},
        year={2022},
        month={12},
        keywords={covid-19 pandemic hexahelix development model and restart tourism},
        doi={10.4108/eai.6-10-2022.2325718}
    }
    
  • Adetiya Prananda Putra
    Kanom Kanom
    Randhi Nanang Darmawan
    Mohamad Ilham Hilal
    Year: 2022
    Optimization Strategy of Banyuwangi's Hexahelix to Maintain the Sustainability of Tourism Development
    IJCHT
    EAI
    DOI: 10.4108/eai.6-10-2022.2325718
Adetiya Prananda Putra1,*, Kanom Kanom1, Randhi Nanang Darmawan1, Mohamad Ilham Hilal1
  • 1: Banyuwangi State Polytehnic
*Contact email: adit.prananda@poliwangi.ac.id

Abstract

Apart from the ability to survive Banyuwangi tourism against the Covid-19 pandemic, research conducted in 2021 found that the Banyuwangi tourism hexahelix development model was less than optimal. The relationship between stakeholders has not been synergized, and there are still overlapping roles between stakeholders. The results of the focus group discussion (FGD) conducted in 2021 show that there needs to be a study to develop technical recommendations for optimizing the Banyuwangi tourism hexahelix development model to maintain the sustainability of Banyuwangi tourism development. This research approach is case study research. Types of research included descriptive, quantitative, and qualitative research. The data were analyzed with a descriptive method to determine the internal and external conditions that affect the development of Banyuwangi tourism and then used the analysis of internal factor evaluation (IFE), external factor evaluation (EFE), strengths-weakness-opportunities-threats (SWOT) to formulate a technical recommendation strategy. The result shows there are 4 strategies that can be used to optimize the hexahelix model of Banyuwangi tourism development activation of the Regional Tourism Promotion Board (BPPD) Banyuwangi, intensive promotion by promoting the image of “Majestic Banyuwangi”, a collaboration between stakeholders to create tour package innovations, and training on tourism attraction management and strengthening of human tourism resources.