Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia

Research Article

The Impact of Viral Phenomena and Unpreparedness of Destinations on the Sustainability of Tourist Attractions (Case Study at Amaryllis Flower Garden, Yogyakarta)

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  • @INPROCEEDINGS{10.4108/eai.6-10-2022.2325717,
        author={An Nuur Khairune  Nisa},
        title={The Impact of Viral Phenomena and Unpreparedness of Destinations on the Sustainability of Tourist Attractions (Case Study at Amaryllis Flower Garden, Yogyakarta)},
        proceedings={Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={IJCHT},
        year={2022},
        month={12},
        keywords={impact phenomenon viral sustainable amaryllis},
        doi={10.4108/eai.6-10-2022.2325717}
    }
    
  • An Nuur Khairune Nisa
    Year: 2022
    The Impact of Viral Phenomena and Unpreparedness of Destinations on the Sustainability of Tourist Attractions (Case Study at Amaryllis Flower Garden, Yogyakarta)
    IJCHT
    EAI
    DOI: 10.4108/eai.6-10-2022.2325717
An Nuur Khairune Nisa1,*
  • 1: Tourism Study, Gadjah Mada University
*Contact email: an.khairune.nisa@mail.ugm.ac.id

Abstract

The development of digital technology has a significant impact on tourism. The high number of active internet users and the easy exchange of information give rise to a viral phenomenon. This phenomenon certainly has positive and negative impacts. Therefore, to minimize the adverse effects that arise, it is necessary to implement risk management with sound sustainable principles as a preventive measure and implement revitalization or conservation efforts as a repressive measure. In this case, various steps have been taken by the Amaryllis Flower Garden manager to maintain its sustainability after the damage that has been experienced, both from environmental, socio-cultural, and economic aspects. These steps were carried out as a preventive measure to protect the amaryllis garden from damage and a repressive measure for what happened to this garden several years ago.