Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia

Research Article

The Exploration for Acceptance Level of NFT Purchasing in Thailand

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  • @INPROCEEDINGS{10.4108/eai.6-10-2022.2325696,
        author={Sarawut  Ramjan and Purimprach  Sangkaew},
        title={The Exploration for Acceptance Level of NFT Purchasing in Thailand},
        proceedings={Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia},
        publisher={EAI},
        proceedings_a={IJCHT},
        year={2022},
        month={12},
        keywords={nft metaverse acceptance level thailand},
        doi={10.4108/eai.6-10-2022.2325696}
    }
    
  • Sarawut Ramjan
    Purimprach Sangkaew
    Year: 2022
    The Exploration for Acceptance Level of NFT Purchasing in Thailand
    IJCHT
    EAI
    DOI: 10.4108/eai.6-10-2022.2325696
Sarawut Ramjan1,*, Purimprach Sangkaew1
  • 1: College of Innovation, Thammasat University
*Contact email: sarawut@citu.tu.ac.th

Abstract

This movement came from the NFT purchasing Metaverse in worldwide countries. The metaverse is adopted in Thailand. Thai citizens access the virtual world to achieve plentiful activities such as joining the game and buying a digital product called NFT. Thus, people use actual payment and exchange an NFT on the metaverse. However, the level of acceptance regarding the NFT purchasing of Thai customers is an important issue that should be concerned. This study explores concerning to Thai perception related to NFT purchasing on the metaverse from 461 target respondents who purchased an NFT on the Metaverse. The exploration result covers 9 factors: personal innovativeness, perceived enjoyment, ease of use, visual attractiveness, perceived risk, social influence, facilitating condition, price value and intention to purchase.