Research Article
Do Different Religious Architectures Have Differentiated Positioning for Tourism Experience and Place Attachment? Take Nankunshen Daitian Temple in Taiwan as an Example
@INPROCEEDINGS{10.4108/eai.6-10-2022.2325694, author={Dan Wang and Ching-Cheng Shen and Hsi-Lin Liu}, title={Do Different Religious Architectures Have Differentiated Positioning for Tourism Experience and Place Attachment? Take Nankunshen Daitian Temple in Taiwan as an Example}, proceedings={Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia}, publisher={EAI}, proceedings_a={IJCHT}, year={2022}, month={12}, keywords={religious architecture religious tourism temple multidimensional scaling(mds)}, doi={10.4108/eai.6-10-2022.2325694} }- Dan Wang
Ching-Cheng Shen
Hsi-Lin Liu
Year: 2022
Do Different Religious Architectures Have Differentiated Positioning for Tourism Experience and Place Attachment? Take Nankunshen Daitian Temple in Taiwan as an Example
IJCHT
EAI
DOI: 10.4108/eai.6-10-2022.2325694
Abstract
Religious architecture is an essential resource for tourism to attract tourists. This research's primary purpose is to define the experience of religious architecture to tourists and how it affects tourists' identification and attachment. This study takes the Nankunshen Daitian temple as an example; it is one of Taiwan's oldest and most important temples. This study adopts convenient sampling to collect samples and the multi-scale analysis method. The results are 1. Experience: Nankunshen's magnificent architecture is the highest. 2. Attachment: Nankunshen is an important pilgrimage site, which the highest. 3. Participating in the guided commentary will improve tourists' experience and attachment. 4. Religious construction experience and attachment are divided into four groups: the statue of the god and religious literature are the highest experience group and the highest attachment group. Therefore, different architecture has different experiences and attachments to tourists.