Research Article
Minangkabau Traditional Fashion Tourism as a Cultural Tourists Attraction on the Decision to Visit Istano Basa Pagaruyung
@INPROCEEDINGS{10.4108/eai.6-10-2022.2325687, author={Ernawati Ernawati and Feri Ferdian and Reni Fitria and Fran Serano Andres}, title={Minangkabau Traditional Fashion Tourism as a Cultural Tourists Attraction on the Decision to Visit Istano Basa Pagaruyung}, proceedings={Proceedings of the 2nd International Joint Conference on Hospitality and Tourism, IJCHT 2022, 6-7 October 2022, Singaraja, Bali, Indonesia}, publisher={EAI}, proceedings_a={IJCHT}, year={2022}, month={12}, keywords={minangkabau traditional fashion tourism tourists attraction decision to visit}, doi={10.4108/eai.6-10-2022.2325687} }- Ernawati Ernawati
Feri Ferdian
Reni Fitria
Fran Serano Andres
Year: 2022
Minangkabau Traditional Fashion Tourism as a Cultural Tourists Attraction on the Decision to Visit Istano Basa Pagaruyung
IJCHT
EAI
DOI: 10.4108/eai.6-10-2022.2325687
Abstract
This study aimed to analyze the effect of Minangkabau traditional fashion tourism as a cultural tourist attraction on the decision to visit Istano Basa Pagaruyung. The research used a quantitative methodology. Visitors made up the entire population, and purposive sampling was used to determine the sample. The study's sample size is 349 tourists who have visited Istano Basa Pagaruyung. Partial Least Square Structural Equation Modeling (PLS-SEM) is the method of data analysis employed. The results showed a significant effect of Minangkabau traditional fashion tourism on tourists' attraction to visit Istano Basa Pagaruyung. What could be said from the result of the study is that tourists consider coming to Istano Basa Pagaruyung because there is one of the leading cultural attractions in tourism using traditional Minangkabau clothing. Here, tourists can learn about Minangkabau culture, especially in terms of fashion.