An Electronic Channel Operation Method for Power Marketing Based on User Behavior Analysis

With the abolition of the national industrial and commercial catalogue electricity price, the competition in the electricity sales market has become increasingly fierce, and the importance of electricity marketing channels has become increasingly prominent. In order to solve the problem of single power marketing channels and low adaptability to power customer needs, a power marketing electronic channel operation method based on user behavior analysis is proposed. Firstly, based on the electricity consumption, files and other information of power users, user behavior analysis is carried out to obtain typical user characteristic behaviors. Secondly, based on Internet+, the potential index of electricity marketing electronic channels of power users is analyzed. On this basis, the operation model of electric power marketing electronic channel is established, and the operation cost of electricity is reduced and customer satisfaction is improved by formulating targeted operation strategies. Finally, the operation results of the proposed method in a city show that the operating cost of the method is reduced by 7.6% compared with the traditional method. The application results verify the effectiveness of the proposed method.