Research Article
Design and Application of Enterprise Intelligent Marketing System Under the Background of Big Data
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330361, author={Benyu Zhao and Qian Chen and Yan Hu}, title={Design and Application of Enterprise Intelligent Marketing System Under the Background of Big Data}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={hadoop intelligent marketing big data system design}, doi={10.4108/eai.6-1-2023.2330361} }- Benyu Zhao
Qian Chen
Yan Hu
Year: 2023
Design and Application of Enterprise Intelligent Marketing System Under the Background of Big Data
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330361
Abstract
In order to promote the information economy process of small and medium-sized enterprises in China, promote the prosperity and development of market economy, and improve the problems of poor information management conditions of traditional enterprises and weak internet background marketing ability, this paper establishes an intelligent marketing application software by combining big data technology. The system combines hadoop platform to collect, clean, calculate and process data, and uses javaweb technology to realize data visualization. The FP-growth association rule algorithm can effectively help enterprise managers to understand customers' needs and consumption preferences, intelligently analyze the most suitable marketing data reports for consumers, and achieve marketing accuracy by means of mass data Internet platform and interactive media, thus further improving the marketing effect.
