Research Article
The Gratification Driving User Attitude and Continuance Use of Mobile Payment Services in China
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330354, author={Liming Zhang and Ruochen Hu and Kuankuan Luo}, title={The Gratification Driving User Attitude and Continuance Use of Mobile Payment Services in China}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={mobile payment gratification user attitude continuance use technology acceptance behavior}, doi={10.4108/eai.6-1-2023.2330354} }- Liming Zhang
Ruochen Hu
Kuankuan Luo
Year: 2023
The Gratification Driving User Attitude and Continuance Use of Mobile Payment Services in China
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330354
Abstract
Purpose/Meaning: This study aims to investigate the impact of gratification on users’ attitudes and continuance use of mobile payment services in China. Process/Method: Data was collected from conveniently sampled 200 users of mobile payment services in China. A questionnaire, which mainly contains five-point Likert scale questions, was used to collect the data. The study adopted the Uses and Gratification (U&G) theory and was analyzed with the Structural Equation Modelling. Result/Conclusion: The findings show that cognition gratification, convenience gratification and usefulness gratification can significantly impact users’ attitudes towards mobile payment services. In addition, user attitudes can also significantly influence the continuance use intention of mobile payment services.
