Research Article
Big Data Analysis of the Business Model Innovation
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330346, author={Yanjing Gu}, title={Big Data Analysis of the Business Model Innovation}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={business model innovation big data shopping format}, doi={10.4108/eai.6-1-2023.2330346} }- Yanjing Gu
Year: 2023
Big Data Analysis of the Business Model Innovation
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330346
Abstract
As the swift technological development, it seems that the speedy changes appears in the current society. Enterprises face severe competitions, not only in products and services innovation, but also in business model innovation. In particular, an increasing amount of attention had been paid on business model innovation over the last one decade. In this way, along with the progress of data economy, big data obviously become the core assets in the business competition, such as artificial intelligent, internet-of-things,etc. This paper aims to introduce the impact of data-driven business model innovation. At the same time, based on the combination of the big data and business model innovation, Freshippo will be chosen as an example to illustrate the huge impact on the application of big data in the business model innovation. Its new online shopping format affect the business model of supermarket in the retail industry.