Research Article
Research on the Impact of Different Power Structures on the Supply Chain of Fresh Produce
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330333, author={Dandan Wang and Wei Gao}, title={Research on the Impact of Different Power Structures on the Supply Chain of Fresh Produce}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={different power structures freshness preservation efforts value-added services}, doi={10.4108/eai.6-1-2023.2330333} }- Dandan Wang
Wei Gao
Year: 2023
Research on the Impact of Different Power Structures on the Supply Chain of Fresh Produce
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330333
Abstract
Considering the influence of fresh-keeping effort level and value-added service level on consumer demand in the sales process of fresh e-commerce platform, the consumer demand function under the joint influence of fresh-keeping effort level and value-added service level was constructed, and a single fresh food manufacturer and a single fresh e-commerce platform were studied (hereinafter replaced by retailers) constitutes the influencing factors of the secondary fresh e-commerce supply chain. By constructing the manufacturer-led and retailer-led fresh e-commerce supply chain decision model, the influence of freshness demand elasticity coefficient, value-added service elasticity factor and other factors on optimal decision-making is analyzed. The optimal decision of the two modes is compared.