Research Article
Research on the Mediation Model and Empirical Analysis for the Influence of Digital Investment on Retail Business Performance
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330306, author={Xing XING and Qinglie WU}, title={Research on the Mediation Model and Empirical Analysis for the Influence of Digital Investment on Retail Business Performance}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={digital transformation digital investment mediation model empirical analysis business performance}, doi={10.4108/eai.6-1-2023.2330306} }- Xing XING
Qinglie WU
Year: 2023
Research on the Mediation Model and Empirical Analysis for the Influence of Digital Investment on Retail Business Performance
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330306
Abstract
The purpose of this paper is to systematically analyze the influence of digital input on the business process and business performance of retail businesses, and to establish a model for empirical verification with quantitative methods. Based on the data of A-share retail listed companies from 2010 to 2020, this paper establishes a mediation model and verifies the impact and mechanism of digital investment on the performance of retail businesses. The empirical results show that the digital investment of businesses can positively affect the performance of businesses. From the perspective of influencing mechanism, digital investment affects business performance through three paths: digital operation and management, digital innovation of retail, and business innovation outside retail. In the conclusion, how to understand the role of digital technology in retail operation, how to use the intermediary model to guide businesses to make targeted investment, and how to strengthen the determination of businesses to digital investment and transformation are further explained.