Research Article
Design of User Portrait Analysis System Based on E-Commerce Big Data
@INPROCEEDINGS{10.4108/eai.6-1-2023.2330279, author={Yu Chen and Yi Zhou}, title={Design of User Portrait Analysis System Based on E-Commerce Big Data}, proceedings={Proceedings of the 2nd International Conference on Big Data Economy and Digital Management, BDEDM 2023, January 6-8, 2023, Changsha, China}, publisher={EAI}, proceedings_a={BDEDM}, year={2023}, month={6}, keywords={e-commerce user portrait analytic system}, doi={10.4108/eai.6-1-2023.2330279} }- Yu Chen
Yi Zhou
Year: 2023
Design of User Portrait Analysis System Based on E-Commerce Big Data
BDEDM
EAI
DOI: 10.4108/eai.6-1-2023.2330279
Abstract
This paper analyzes the relationship between user portrait and e-commerce, and probes into the construction strategy of user portrait system. From the aspects of precision marketing, user statistics, data mining, building intelligent recommendation system, marketing effect evaluation, improving the operation mode of products and services, user satisfaction management, private customization of products and services, etc., with the continuous growth of user data, the scope and dimensions of user portrait model will be more diverse. According to the data of a shopping mall, multi-dimensional labels such as rule matching, statistics and data mining are implemented to form user portraits. Suggestions are put forward for the development of e-commerce user portrait system.
