Research Article
Attributes Product That Customers Consider: A Case Of Saving Products In Islamic Rural Bank
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301228, author={Restu Frida Utami and Alfalisyado Alfalisyado and Dwi Vina Rahmawati}, title={Attributes Product That Customers Consider: A Case Of Saving Products In Islamic Rural Bank}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={attribute product multiattribute fishbein and islamic rural banking}, doi={10.4108/eai.5-8-2020.2301228} }- Restu Frida Utami
Alfalisyado Alfalisyado
Dwi Vina Rahmawati
Year: 2020
Attributes Product That Customers Consider: A Case Of Saving Products In Islamic Rural Bank
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301228
Abstract
The purpose of this study is to determine the attributes considered by customers when saving at a Islamic Rural Bank (BPRS). The attributes analyzed were 8 (eight). The analytical tool used is the analysis of the Fishbein Multi-attribute importance. The population in this study are customers who use the BPRS KU savings product. The sample method used is purposive sampling with the criteria of customers who work as traders. The number of samples was 107 respondents. The results of the study found that the product attributes that customers consider when saving, from the most important to those considered less important, are: security assurance (first order), confidentiality assurance (second order), product quality (third order), service bank (fourth order), sharia principles (fifth order), profit sharing (sixth), bank location and physicality (seventh), bank image (eighth).
