Research Article
Understanding Asian Millennial Behavior In Using Social Media When Traveling
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301208, author={Azizah Omar and Elisabet Dita Septiari}, title={Understanding Asian Millennial Behavior In Using Social Media When Traveling}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={millennials generation y social media tourism millennial travel}, doi={10.4108/eai.5-8-2020.2301208} }- Azizah Omar
Elisabet Dita Septiari
Year: 2020
Understanding Asian Millennial Behavior In Using Social Media When Traveling
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301208
Abstract
Purpose–The purpose of this paper is to understand the Asian millennial behavior regarding the use of social media when they are traveling based on a systematic literature review, and to suggest strategies for tourism business in dealing with the millennial generation, which differs from the previous segment. Design/method/approach- A volume of 25 peer-reviewed journal articles were collected from two major databases. The current study was designed using content analysis to explore the millennial behavior in pre, during, and post-travel.Finding-The characteristics of millennials using their social media drive some behavior based on before, during, and post-travel. These behaviors are re-shaping the tourism and hospitality industries. Originality/value-The study provides a new understanding of millennial travelers, their characteristics, and travel behaviors in the realm of social media.
