Research Article
Increased Product Sales Value Through Promotion, Innovation, and Utilization of Information Technology
@INPROCEEDINGS{10.4108/eai.5-8-2020.2301205, author={Sukirman Sukirman and Arwani Arwani and M. Zazuli}, title={Increased Product Sales Value Through Promotion, Innovation, and Utilization of Information Technology}, proceedings={Proceedings of the 2nd International Conference of Business, Accounting and Economics, ICBAE 2020, 5 - 6 August 2020, Purwokerto, Indonesia}, publisher={EAI}, proceedings_a={ICBAE}, year={2020}, month={10}, keywords={promotion product innovation it utilization selling value increase}, doi={10.4108/eai.5-8-2020.2301205} }- Sukirman Sukirman
Arwani Arwani
M. Zazuli
Year: 2020
Increased Product Sales Value Through Promotion, Innovation, and Utilization of Information Technology
ICBAE
EAI
DOI: 10.4108/eai.5-8-2020.2301205
Abstract
This study aims to analyze the effect of promotion, product innovation, and the use of information technology on product sales value on the efforts of Muria Kudus University students. The variables used in this study consisted of three independent variables and one dependent variable. Promotion, Product Innovation, and Utilization of Information Technology are independent variables and Product Selling Value is the dependent variable. This study uses a survey method for students of the Muria Kudus University Entrepreneurship development program. The population in this study were students who took the compulsory entrepreneurial skills of Muria Kudus University as many as 846 people. The sample of 79 respondents, data analysis using SPSS (Statistical Product and Services Solutions). The test results show that the use of IT has the most powerful and significant influence on increasing the selling value of the business products of Muria Kudus University students. Product innovation has the weakest influence on increasing the sale value of the product. The promotion also influences the selling value of student business products. Promotion, product innovation and the use of IT together have a significant influence on increasing the sale value of products.
